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An excellent location attracts the right visitors

This year's HMI acted as a magnet for the Horstmann GmbH. The position in Hall 13 and the new location directly at the main hallway of the western entrance proved to be the right decision in 2019 too. The open and inviting design of the stand was compelling, enhanced by a new generosity in image presentation: In this way, customers find what they are looking for – the campaign message experienced goes down well with potential new customers too. All in all, the total set of measures contributed to another increase in the number of visitors compared to the previous year.

A highlight: The interactive presentation platform acted as a magnet for visitors and invited them to a consultative session regarding the product innovations being presented at the fair.

Renowned utilities, industrial enterprises and railway companies visited the stand and discovered for themselves the advancement in technology for the cross-platform product variations in control rooms such as

  • iHost Pro
  • iHost Solo
  • iHost Compact
  • iHost Cloud

As Olaf Zugehoehr, Managing Director Sales, said: “Local and foreign customers and visitors from the energy sector came to consult us with many suggestions, questions, project insights and trends in the field of medium voltage. But also networking with well-known companies from the energy sector, e.g. switchgear manufactures, substation construction and engineering companies, is important to us. Our new location in Hall 13 has proved to be an absolute winner, so we will present our trendsetting solutions for network monitoring in 2020 too.”

Horstmann will exhibit at HMI again next year to present their innovations. They will be in Hall 13, at Stand C40, at the upcoming HMI from 20th to 24th April 2020.

An excellent location attracts the right visitors


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